Elegant, delicious and classic; who can resist the culinary icon of the cupcake? Ideal for children and adults alike, the little decorated cake has become a national treasure and who better to describe how to create your own gastronomic works of art than Martha Swift and Lisa Thomas, the duo behind the phenomenon of celebrity favourite, Primrose Bakery?
As extravagant or as simple as you choose, part of the appeal of the cupcake is in its sheer versatility. Martha and Lisa offer inspiration for every flavour and occasion. The cupcakes are based on their own ideals of seasonal, home-baked cakes, made with simple equipment and 100% natural ingredients.
Martha and Lisa founded Primrose Bakery in 2004 and started out supplying to their local deli Melrose & Morgan. The business grew to meet the rising demand and they now supply Selfridges Foodhall, Fortnum & Mason, Tom's deli in Notting Hill and Fresh and Wild, as well as an ever-expanding private client list, which has included Paul Smith, Kate Moss and Elton John. In autumn 2008 they opened a Primrose Bakery in Covent Garden.
Dan Lepard is one of the most respected and widely-read bakers in the world. He writes weekly in The Guardian, monthly in The British Baker and regularly for Sainsbury's Magazine. He has become the alternative baking guru for a generation unconvinced by celebrity chefs.
His first book, Baking with Passion (Quadrille, 1999), was awarded the Guild of Food Writers Cookery Book of the Year and short-listed for the Andre Simon Food Book of the Year. His next book, The Handmade Loaf (Mitchell Beazley, 2004), combined his writing with his skills as a photographer as he took a remarkable solo journey to some of the most unexplored parts of Europe in search of forgotten and overlooked bread recipes.
He has two books due next year: in Spring 2011 a collection of recipes from his Guardian newspaper column, and in the Autumn a long-awaited book on traditional British baking, both published by 4th Estate, London.
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